DSI, Sri Lanka’s largest footwear retailer with a wide variety of local and international footwear brands, announced a partnership with Dreamron, the local cosmetic giant with a large portfolio of hair and skin care products under three different brands Dreamron, Evon and Aurica. Accordingly, uniquely-designed Sales Counters are made available in selected DSI showrooms, to add greater value to the common customers embracing the shop-in-shop concept. Under the first phase, Dreamron sales counters are established in the DSI Nawinna Factory Outlet, as well as the DSI showrooms in Wellawatta, Panadura, Negombo and Kurunegala.
Under the second phase of the project Dreamron products will be available at selected showrooms island wide. This historical partnership agreement was signed at the recent ceremony at the DSI Nawinna Factory Outlet that was witnessed by Mr. Thusitha Rajapaksa – Managing Director of D. Samson & Sons (Pvt.) Ltd. and Dr. Kishu Gomes – Group Managing Director and CEO of Dreamron Group representing the two respected brands creating real economic value for the country, being truly Sri-Lankan business entities with global presence.
“As a longstanding local corporate, we at DSI are delighted to partner with another local business on such a venture. We understand how businesses are built throughout generations and are able to feel the true pulse of the people of Sri Lanka. It will be a new experience for our customers to be able to have access to Dreamron products at our outlets. Together with Dreamron, DSI will create a new lifestyle experience,” commented Mr. Thusitha Rajapaksa. Commenting on the new partnership, Group Managing Director of Dreamron Dr. Kishu Gomes said, “We are equally delighted to partner with Sri Lanka’s footwear giant, DSI that is owned and run by a family that is committed to the admirable cause of making Sri Lankans independent from an economic perspective and we share the same vision for the country which makes this partnership so significant for the country’s march towards economic prosperity”.
DSI is the largest footwear retail network in Sri Lanka that represents a number of local footwear brands including DSI Supersport, U Softo, Beat, Beach, Waves, Samsons, Star Kids, Petalz, Fun Souls, Tamik, Jessica, Melissa, AVI and popular international brands such as Clarks, Red Tape, Reebok, Puma, Fila, U.S Polo, Arrow, Modare, Von Wellx, W and Aurelia – bringing both local and international designs together for a unique and comprehensive shopping experience unlike any other. Dreamron is a 100% Sri Lankan owned company chaired by Dr Priyanka Perera, a veteran in the field of cosmetics. The products are manufactured in compliance with GMP and ISO standards meeting global standards. Dreamron range of products are available in over 25 countries with plans to enter more in the years to come. Dreamron is also in the business of contract manufacturing of cosmetics and related products that augers well for the R&D and superior manufacturing capabilities. Soon Dreamron will embark on a new journey towards exponential business growth for the benefit of all stakeholders.